Symmetrica set out to modernize its B2B sales operations and accelerate revenue growth. They partnered with Agile Networks Technologies to build a scalable digital sales ecosystem capable of supporting rapid expansion and improving customer experience end-to-end.
The transformation focused on streamlining lead generation, unifying sales processes, and giving the team real-time visibility into customer activity. With new automation, optimized workflows, and a reliable data foundation, Symmetrica unlocked measurable performance gains that reshaped its commercial operations.
New opportunities
4000
+
Deals closed
4000
+
Monthly quotes
0
+
Site visits tracked
1500
+
Challenge
Before adopting Salesforce, Symmetrica’s sales team faced limited visibility across the sales cycle and heavily relied on spreadsheets to track activity. Customer interactions, follow-ups, and opportunity data were scattered or lost, leading to inconsistent experiences and slower decision-making.
Approach
We applied our proven framework for cloud cost optimization – designed to identify, eliminate, and prevent waste, transforming cost centers into sources of efficiency and growth.
The optimization strategy spanned multiple infrastructure streams and targeted every major category of waste.
At the same time, we introduced AI-driven monitoring and FinOps best practices to ensure lasting impact.
Full CRM
Digitization
We designed and implemented a fully customized Salesforce Sales Cloud solution aligned with Symmetrica’s internal workflows, ensuring a smooth transition from manual to digital processes.
Real-Time ERP Integration
Customer and order data was integrated directly into Salesforce, giving sales teams immediate access to accurate information and eliminating manual data entry.
Sales Process Automation
Automated follow-up reminders, task assignments, and structured pipelines helped the team stay organized and consistent, improving customer engagement.
Data-Driven
Visibility
Custom dashboards and reports provided clear insights into performance, activities, and opportunities, empowering managers to make fast, informed decisions.
Results
Sales Activity Management
Within months of implementation, Symmetrica’s sales team gained unprecedented visibility and control:
150 +
Activities managed monthly
1,800+
Site visits tracked
500+
Activities logged in the first 3 months
Opportunity &
Quotation Management
With centralized data and structured workflows, Symmetrica achieved:
350 +
Quotes sent in a single month
4500+
Opportunities created in two months
4100+
Won deals, with fewer than 50 lost
Testimonial
“Before implementing Salesforce, we lacked structured processes. Activity reports were in spreadsheets, there was no single source of truth, and follow-ups were easy to miss. We couldn’t properly trace opportunities or analyze performance.
Managers now have real-time visibility into planned and completed tasks. They can assign and track actions directly in Salesforce, no need for emails or phone calls.
We can now track every opportunity, from creation to win/loss, and analyze negotiation phases, pricing strategies, and team performance with clarity. The Salesforce CRM was fully customized to match our internal needs. The ANT team provided timely, professional support, offering practical solutions whenever we needed adjustments.”
Cristina Bălan
Manager Adjunct Business Transformation, Symmetrica
About Symmetrica
Symmetrica is a top Romanian producer of vibro-pressed paving solutions, serving residential, commercial, and infrastructure projects nationwide. With a commitment to innovation and quality, the company continues to expand its operations while investing in technologies that enhance efficiency, sustainability, and customer satisfaction.